Branding a building.

[ branding ]

Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways. 

One key architectural feature is a bronze triple-helix ramp that lets employees travel from through the building’s vertical open space.

This identity was engineered for the building launch, and as a badge of membership for its inhabitants.

Photography by James Newton.

Animation sequences ran on the new building's giant digital screen. See full video link below: