Estée Lauder.

[ campaigns ]

I created this work while I was at JWT/NY, working directly with Aerin Lauder and Estée Lauder's creative director Doug Lloyd.

This intentionally minimal, aesthetically-driven approach formed part of Aerin Lauder’s revitalisation of the Estee Lauder brand. Starring supermodel Carolyn Murphy, the work led the launch of a new line of cosmetics into Asia. It was adapted to convey varying brand and product messages across differing markets – India, China and South East Asia.

It was directed by Laurent Chanez, and shot by the late cinematography legend, Harris Savides.